Jackson Braden  | Founder & Curator


It was time...


As a trained designer and architect, I have always admired watches not just for their technical brilliance but also for their deliberate design choices. Whether from renowned brands or unexpected sources, I think every label has something to offer—mostly vintage at the current moment—that can open up new horizons for collectors. After all, the true delight in this collecting journey lies in continually grappling with the irony of "not for me, but now it is."


With Off Time, one of our core principles is to introduce the novice enthusiast to elements that extend beyond the typical boundaries of the entry-level luxury segment. And yes, there will eventually be Studies & Lives that rise well above that category. Throughout my collecting journey, I've learned that consolidation has emerged as the most effective strategy to enhance appreciation and scholarship for the watches I choose to focus on. At an even #4, I hold the belief that a collection can be appreciated in its entirety while still being approached in a methodical and intentional manner. I intend to curate these little collections weekly, and I hope they will bring you as much joy as they have brought me.

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